About
The AI visibility lab. Paris-based, serving brands worldwide.
We are a small, senior team with one goal, making brands visible in AI-generated answers. We have analysed 20,000+ AI responses across ChatGPT, Perplexity, Gemini, Claude and Copilot.
Three disciplines, one team
GEO sits at the intersection of three fields. Our team covers all three.
We don't guess what LLMs do. We work in data, large language model behaviour, prompt reverse-engineering, and the off-site authority that shapes LLM opinion. Every recommendation is tested at scale.
GEO sits on a technical SEO foundation, schema, entities, internal linking, authority signals all still matter, just expressed differently. GEO is not an add-on to SEO. GEO is the new SEO.
Visibility without positioning is wasted. Every engagement is anchored to the buyer journey: which prompts the ICP asks, which decisions GEO has to influence, which competitors to displace.
Proof points
The numbers that matter.
20,000+
AI responses analysed /month/client
5+
LLMs monitored
2
Years of GEO-only strategies
50+
Industries covered
Paris
Headquarters
Worldwide
Client geography
How we work
Three principles. No filler.
Tailored, not templated
Every engagement is built from scratch. We start with the sector, the ICP, the prompts they ask, and the current AI baseline. Two clients in adjacent industries can have completely different roadmaps. We don't sell packages.
One team, every capability
Our in-house team owns strategy, content, technical setup and reporting end-to-end. When an engagement needs a specialised capability, regulated market, non-EU language, niche PR, we bring in vetted external experts. The client deals with one team, one roadmap, one point of contact.
Remote-first, Paris-anchored
HQ in Paris, but every engagement runs remotely. Our team has delivered for brands across multiple countries and languages, European B2B, North American SaaS, premium B2C, in English, French, Spanish and beyond.
Values
Precision over noise
We measure what we change, and we change what we measure.
Evidence before opinion
GEO is too new to be run on hot takes.
Growth without complexity
Senior team, real work, no filler.
Every engagement starts with a free 30-minute discovery call.
We review your AI baseline, walk through what is your current capacity, and outline what a tailored GEO strategy would look like. No commitment, no template pitch, all tailored to your business.